About

Proudly independent.

Stratburg is a Hanoi-based advisory firm helping businesses, organisations, and government agencies enter and operate in Vietnam.

We are independently owned: no private equity backing, no government mandate, no think tank affiliation. What we offer is judgement, not a house view: senior, on-the-ground expertise answerable only to our clients.

Our work spans four practice areas: market immersion, business intelligence, government affairs, and entry strategy. We combine rigorous research with real access, and commercial expertise with on-the-ground presence.

Stratburg is founded and led by senior practitioners with backgrounds across management consulting, development agencies, and foreign and local government.

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Our Leadership Team

Meet the people behind Stratburg.

Alex Stratburg

Managing Director

Alex combines deep geopolitical insight with extensive business intelligence experience.

Maria Chen

Director

Maria excels in delivering innovative research methodologies and actionable insights.

David Patel

Partner, Digital Advisory

David brings a robust background in data-driven strategy and global market trends.

John Do

Senior Advisor, North America

Alex combines deep geopolitical insight with extensive business intelligence experience.

Robert Meier

Senior Advisor, Europe

Maria excels in delivering innovative research methodologies and actionable insights.

Vincent Tan

Senior Advisor, APAC

David brings a robust background in data-driven strategy and global market trends.