Proudly independent.
Stratburg is an advisory firm helping businesses, institutions and government agencies enter unfamiliar markets, expand internationally and engage the right stakeholders, wherever they operate.
We are independently owned, with no private equity, government or think tank backing. What we offer is judgement rather than a house view: senior expertise, answerable only to our clients.
Our work spans four practice areas: Insight, Access, Immersion and Expansion. We combine rigorous research with trusted relationships, and commercial expertise with presence on the ground.
Stratburg is led by senior practitioners with backgrounds in management consulting, international development and government.
Our Leadership Team
Meet the people behind Stratburg.
Marco Förster
Marco advises multinational companies and institutions on investment, market entry, supply chain diversification and stakeholder engagement. He spent a decade in FDI consulting, first advising the Bavarian State Ministry of Economic Affairs in China, then more than eight years at a leading pan-Asian advisory firm across China and ASEAN, most recently as Executive Director.
Marco previously chaired the SME Forum of the EU Chamber of Commerce in China and served on the B20 Trade and Investment Task Force during India’s 2023 G20 Presidency. Today he is Hanoi Representative of the Swiss-Viet Economic Forum, a Vietnam Council Member of the Indian Chamber of Commerce and a Fellow of the Royal Asiatic Society.
He is an Associate Lecturer at The Business School, RMIT Vietnam, and a guest lecturer at the China Europe International Business School (CEIBS). A Hinrich Foundation Scholar, he holds a master’s in Global Trade from RMIT University and a bachelor’s in Economics from Zhejiang University of Finance and Economics.
Joseph Truong
Joseph works with governments, development agencies, think tanks and universities on strategic communications and public affairs, drawing on more than 25 years of experience across international development, government and the non-profit sector. He spent nearly 16 years with USAID, leading outreach and public affairs for programmes across Asia and beyond, from Pakistan to Washington DC.
As Supervisory Development Outreach and Communications Officer in Bangkok, he oversaw and advised outreach teams across 19 countries in the region. He later joined Jefferson Consulting Group in Washington DC and founded Tien and Co., his own communications and advisory practice.
Dividing his time between the Americas and Asia, he brings a deep understanding of transpacific ties, along with extensive experience communicating complex policy to governments, media and the public. He holds a bachelor’s in Communications and Journalism from Loyola University Maryland.
Tiat Jin Ooi
Tiat Jin (TJ) helps organisations expand across Asia-Pacific by connecting markets, capital and talent. He is APAC Regional Director of ABACUS Worldwide, an alliance of independent accounting and legal firms, and Founder and Principal Consultant of Curated Connectors, which links regional MSMEs with international partners such as the Asian Development Bank, ERIA and the Mekong Institute.
TJ has advised the International Trade Centre on cross-border e-commerce and digital connectivity for ASEAN businesses under the EU-ASEAN SCOPE programme. A certified adult educator and professional mentor in Singapore, he designs and leads knowledge-transfer programmes across the region. He is also a Director of FSK Advisory, a specialist executive search firm.
A Hinrich Foundation Scholar, he holds a master’s in Global Trade from RMIT University and a bachelor’s in Electronic and Electrical Engineering from The University of Manchester. He now serves as President of the Foundation’s Alumni Association.
